EP Insights and Strategy

Who We Are

Our Vision

Our Process

Our Vision

We envision a world where businesses can make data-driven decisions with ease. We provide multi-modal services and deliver story-led insights that help businesses create or adjust their strategy and tactics.

Our Team

Our Process

Our Vision

We are skilled researchers with years of experience across various industries. We specialize in the pharmaceutical and healthcare industries, but also leverage experience from technology, beauty, financial services, consumer product goods, and retail.

Our Process

We use a comprehensive approach to unearth insights and inform strategy: primary research (both qual and quant), secondary research, identifying gaps in knowledge, analysis of all available data, and reporting.

Frequently Asked Questions

Please reach us at erica@epinsightsandstrategy.com if you cannot find an answer to your question.

Do you offer moderation services?

Yes! As a seasoned moderator with 15 years of experience, Erica is known for her calm yet focused energy, adeptly navigating both scripted and unscripted conversations. She thrives in fast-paced, dynamic environments, skillfully handling pivots and probes from clients. Erica’s innate curiosity drives her passion for meeting new people, embracing challenges, and continuously expanding her knowledge.

What other services do you offer?

We offer a wide range of services, which can be ad hoc and tailored to your needs, or more full service (i.e., from start to finish, an extension of the team). Services include: proposal writing, project design, guide writing, project management, client management, team management, moderation, analysis, reporting, workshop design and facilitation. We also provide support services for quant projects including survey writing, link checking, analysis and reporting.

What types of projects do you work on?

Our experience spans the planning cycle of a brand; from identifying opportunities (drivers and barriers, market landscape, segmentation, journeys, personas, treatment algorithm assessment, buying process, TPP assessment), building brand differentiation (positioning development, message development), creating engaging campaigns (message, concept, campaign idea, detail aid testing) and evaluating performance (usability testing, customer experience).

What types of methodologies and stakeholders are you most comfortable with?

We have broad experience across markets, stakeholders and methodologies. We have extensive experience in the US and Global (EU5, APAC, LATAM, NA) research and various stakeholders (HCPs, patients, caregivers, payors, P&T committee members, advocates, consumers, parents, etc.). We are also accustomed to conducting various types of methodologies, from one-on-ones, dyads, groups, mobile diaries, in-context/ethnographies, patient-physician dialogue and mock sales rep interviews.

Which therapeutic areas do you have experience with?

We are well versed and experienced across the main therapeutic areas of pharma: Oncology, Autoimmune/Immunology, Cardiovascular and Metabolic Disease, Rare Disease, Respiratory, Neurology, Infectious Disease, Vaccines and more. Please reach out if you have specific questions.

What about multicultural work?

We have partnered with agencies focused on cultural and multicultural insights and offer the AAPI perspective. Additionally, within pharma, we have worked on projects exploring health inequities among underserved communities, including an exploration of clinical trial participation (or lack thereof) among Black and Hispanic patients.

Meet our founder

Where she started

Our founder, Erica Pascual, has a Bachelor of Science in Psychobiology from Binghamton University and a Master of Science in Biotechnology and Entrepreneurship from NYU. She began her career in grant giving, where she supported organizations like the Brain and Behavior Research Foundation and Michael J. Fox Foundation (MJFF), advancing research and drug development in mental health and Parkinson's disease.

Her professional experience

Erica has 15+ years of professional experience in the pharmaceutical industry. Inspired by her work at MJFF, she transitioned to the industry to get closer to the process of developing a treatment. She interned at AstraZeneca with the Emerging Brands team and was introduced to the world of strategy, insights and consulting. She spent over a decade at various consulting agencies, with her most recent role as a Partner for a leading agency.

Recent success

A client is developing an extended-release version of an older treatment in a very crowded market (10+ treatments available), and initial TPP testing was met with resistance from HCPs. After conducting several phases of qualitative research, we helped identify key insights to inform brand strategy, target patients and segments, and positioning. Final rounds of detail aid testing with HCPs were very positive, only netting to minor revisions.

We are experts in brand strategy

We are experts in brand strategy

Discover EP Insights and Strategy

Why work with us?

Who We Are

Our Vision

Our Process

Our Vision

Our Team

Our Process

Our Vision

Our Process

Our Process

Our Process

Frequently Asked Questions

Meet our founder

Where she started

Her professional experience

Recent success

Contact Us

Get in touch!

Let's Get Started

EP Insights and Strategy

We are experts in brand strategy

We are experts in brand strategy

Discover EP Insights and Strategy

Why work with us?

Who We Are

Our Vision

Our Process

Our Vision

Our Team

Our Process

Our Vision

Our Process

Our Process

Our Process

Frequently Asked Questions

Meet our founder

Where she started

Her professional experience

Recent success

Contact Us

Get in touch!

Let's Get Started

EP Insights and Strategy

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